LIFENG SPORT history and experience

With over 30 years of expertise in the sports industry in China, we proudly represent a comprehensive history of professional sporting goods. At our peak, we operated more than 10 specialized sports stores across Fujian, offering a full range of authentic sports products. As the official distributor of genuine brands in China, we expanded our vision by establishing a store in Australia in 2020, with our physical outlet opening in West Melbourne in 2023. Our mission is to bring affordable, professional sports products to the global market.


No. 310 Wusi North Road, Huada Street, Gulou District, Fuzhou City, Fujian Province, at the entrance of the Badminton Hall inside the Provincial Sports Center (Lifeng Sports).

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